BANGING IT OUT: Creative design firm RipBang Studios has kept busy over the past year with projects at three major league arenas, including rebranding the Southwest Flight Deck at Amway Center.
The premium-seat space was called the AirTran Flight Deck when the Orlando Magic’s facility opened in the fall of 2010. Southwest bought AirTran for $1 billion in a transaction completed in May 2011. The rebranded space was completed prior to the 2012-13 NBA season.
RipBang Studios designed the deck’s interiors, graphics, murals and furniture. Southwest wanted to totally re-do the space to represent their branding with a “stylish, boutique hotel feel,” said Bob Bangham, RipBang’s creative director. “The star of the show” at Amway Center, Bangham said, is the installation of an LED board about 30 feet long framing the Southwest space. The screen emits a subtle glow to create ambiance within the seating bowl without being a distraction, he said.
Elsewhere, RipBang designed branded areas at BMO Harris Bradley Center tied to four new building partners in Milwaukee: Miller Lite; Potawatomi Bingo Casino; Northwestern Mutual Insurance; and Kohl’s, the department store chain formerly owned by Bucks owner Herb Kohl. In Tampa, RipBang completed the design of three new sponsor quadrants at the Tampa Bay Times Forum. The branded spaces in the corners of the lower bowl are tied to the St. Petersburg Times, Dex Imaging and Bright House Networks. Eighteen months after signing those deals, the Tampa Bay Lightning continue to market the fourth quad, said Steve Griggs, the NHL team’s chief operating officer.
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