Northern Trust Open

The Northern Trust Open is among the most respected golf tournaments on the PGA TOUR. The challenge in this program is to bring spectators through what is normally the service entrance to the historic Riviera Country Club. Our approach takes the path from Longworth Drive to the green and divides it into a series of distinct experiences. Through the use of visual anchors, controlled views, and a progression of interior and exterior spaces, the effect is a seamlessly choreographed transition from street to green while simultaneously celebrating the PGA Tour, Northern Trust, and the Riviera Country Club.

Photos by Jim Simmons Photography

Event Design, Graphic Design, Production Management Wasserman Media Group, Wide Angle Group Brand Environments, Graphics & Wayfinding