Working with Mills, an innovative design team creates a unique and fun place for kids.
RipBang Studios, an emerging entertainment design and architectural firm, based in Venice, California, is proud to announce the opening of an unique children’s destination inspired by characters from the leading name in children’s television. Located at St. Louis Mills in Hazelwood, Mo., the PBS KIDS Neighborhood and the corresponding PBS KIDS Backyard are innovative educational/play areas unparalleled in a retail environment.
When the Mills Corporation, the leading developer of retail and entertainment shopping centers, and PBS Television joined forces to create a new kind of children’s play environment, they chose RipBang Studios to bring the widely popular PBS KIDS characters to life at St. Louis Mills. The resulting PBS Backyard is a 4,000 square foot “play and learn” environment, featuring custom play structures designed to reinforce the PBS Kids brand message of high quality children’s entertainment and to stimulate imaginative “make believe” play. The PBS KIDS Backyard will contain fun learning activities, including an online computer kiosk area, custom designed game pieces and environments to reinforce creative play, as well as a theater for PBS character events and television programming.
“It was sheer joy and a professional milestone to design this first of it’s kind destination,” noted Bob Bangham, RipBang’s Creative Director. “With the opening of PBS KIDS Neighborhood, the challenge was to exceed the expectations of our clients, the customers of St. Louis Mills, most importantly, the kids! Of course, there was the added bonus of working with The Mills and PBS, who are without question, ‘giants in their field’.”
RipBang creates successful entertainment environments because they achieve the ultimate goal for their clients by carefully designing each project to create engaging experiences that are operationally efficient, but don’t rely on a formulaic approach. In order to achieve this, RipBang provides a full service, integrated multidisciplinary design product focused on delivering the most detailed and complete information possible.
“From concept to opening, RipBang has been the consummate design firm by being on time and on budget in the face of multiple challenges,” said Derek Coss, Group Vice President of Design & Planning for The Mills. “As with all of the projects The Mills does with RipBang, they have shown tremendous vision, flexibility and creativity.”
Bangham concluded, “PBS Kids Neighborhood is about fun and learning. We hope this is just going to be the first of many opportunities to bring the wonderful PBS Kids entertaining and educational message to the public in ways never before imagined.”